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	<title>Lauren Kates</title>
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	<link>http://www.laurenkates.com</link>
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		<title>Pinteresting!</title>
		<link>http://www.laurenkates.com/2011/11/pinteresting/</link>
		<comments>http://www.laurenkates.com/2011/11/pinteresting/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 22:06:30 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=98</guid>
		<description><![CDATA[So, I&#8217;m a girl. And apparently, I am exactly the kind of person Pinterest is targeting &#8211; I love recipes, art projects, ideas for kids and PRETTY PICTURES. The iPhone app makes it incredibly easy to browse and re-pin interesting ideas when I&#8217;m bored or late at night, so I&#8217;ve been amassing a bunch of [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;">So, I&#8217;m a girl. And apparently, I am exactly the kind of person <a href="http://www.pinterest.com" target="_blank">Pinterest</a> is targeting &#8211; I love recipes, art projects, ideas for kids and PRETTY PICTURES. The iPhone app makes it incredibly easy to browse and re-pin interesting ideas when I&#8217;m bored or late at night, so I&#8217;ve been amassing a bunch of boards with &#8220;Things I Should Do Eventually Someday&#8221;. I FINALLY finished my first project both inspired by and worth of Pinning. So here you have it!</p>
<p style="text-align: center;"><a href="http://www.laurenkates.com/wp-content/uploads/2011/11/P1000336.jpg"><img class="aligncenter size-medium wp-image-100" title="BedroomProject" src="http://www.laurenkates.com/wp-content/uploads/2011/11/P1000336-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: center;">It&#8217;s nothing new that I am moderately obsessed with yellow and gray &#8211; I have my own <a href="http://pinterest.com/mrslaurenkates/yellow-and-gray-obsession/" target="_blank">Pinterest board</a> dedicated to it. So when I bought new furnishings for my bedroom, I was drawn to this pretty silver/gold comforter- one, because it&#8217;s close to the colors I&#8217;m crazy about and two, because it is literally the most comfortable comforter I&#8217;ve ever found in my life. The problem I found was that I already had a few things that didn&#8217;t quite match &#8211; particularly, I have two big brown chairs, and the manzanita branch centerpieces from my wedding that I enjoy in their current spot. In comes Pinterest!</p>
<p style="text-align: center;">To tie the silver and gold in with the brown, I decided I&#8217;d <a href="http://pinterest.com/pin/283937951476352748/" target="_blank">use a Pin as inspiration</a> (Pinspiration? Does the word play ever end?) for some artwork. I hand-drew some branches, then painted them in brown, used a gray background, and used a hot glue gun to attach some cream flower buttons, brown buttons and gold-ish buttons.</p>
<p style="text-align: center;"><a href="http://www.laurenkates.com/wp-content/uploads/2011/11/P1000339.jpg"><img class="aligncenter size-medium wp-image-101" title="P1000339" src="http://www.laurenkates.com/wp-content/uploads/2011/11/P1000339-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: center;">
<p style="text-align: center;">I think it really ties things together, and I&#8217;m super proud to have actually finished them! <img src='http://www.laurenkates.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<item>
		<title>Happy Monthiversary To Me!</title>
		<link>http://www.laurenkates.com/2011/09/happy-monthiversary-to-me/</link>
		<comments>http://www.laurenkates.com/2011/09/happy-monthiversary-to-me/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 18:33:20 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=94</guid>
		<description><![CDATA[(In my defense, I STARTED writing this blog on my monthiversary. It is now two weeks after that. Such is my blogging style.) For one month, I’ve been a city-workin gal. For those of you not quite in the know, I finally re-joined the real working world after working as a freelancer for a year. [...]]]></description>
				<content:encoded><![CDATA[<p>(In my defense, I STARTED writing this blog on my monthiversary. It is now two weeks after that. Such is my blogging style.)</p>
<p>For one month, I’ve been a city-workin gal. For those of you not quite in the know, I finally re-joined the real working world after working as a freelancer for a year. In fact, my July was insane &#8211; I went to Las Vegas, accepted a job, visited Florida, moved across the Bay and started a new job&#8230; more on the Vegas experience later! But, it was an incredibly hectic and fun transition. It’s definitely a completely different experience than I’ve ever had before, and I’ve been wanting to sit down for a while and lay out my reflections.</p>
<p>First of all, working in a city is neat. This is the first time in my life I feel entirely non-car-dependent… I am within walking distance of a grocery store, a bank, a Starbucks and a BART station (which, technically, puts me in walking distance to much more). I walk less than a block to the station and about one whole block from the station to my work. It is convenience like I have never experienced before! It’s really nice to be close to a lot of things, to not rely on a car, to not have to worry about things like parking or speeding or car accidents or driving after having a few drinks.</p>
<p>Speaking of city conveniences… THE FOOD. The sheer diversity is pretty impressive, but the price is even better. I know a lot of people complain about the cost of living in a big city, but the fact that I can choose from about 90 places within walking distance of me  for a delicious, authentic lunch under $10… the options are mind-blowing, and sometimes crippling. I have to fight myself from sticking with easy knowns to explore more exciting unknowns. I feel like I could live here for my entire life and eat somewhere different every day and still not experience half of what the city has to offer in terms of food.</p>
<p>I read a blog post the other day that said candy bowls were the key to happy employees. Now, I’ve actually worked for that particular company in the past, and I can now confidently say that they’ve got a hell of a long way to go before they have happy employees. Sure, having candy bowls in peoples offices means people are more likely to stop and interact. But beyond that, treating your employees like adults goes a profound way. My normal work schedule recently is about 10am to about 6pm. This doesn’t seem like a huge variation from the norm, but the difference is that my work schedule is my decision. Some days, I do not want to get out of bed, and I’ll start my e-mails and forum-checking and other work duties from home before showing up at noon. Some days, I’ll leave at 4 to avoid BART protests, or at 3 to make a doctor’s appointment. Sometimes, I’ll stay up working until midnight. The bottom line is – I’m doing the work that they want me to do. When I work, where I work, how I work, even how I am dressed – if I am exceeding expectations, I have freedom, and when I have freedom, I exceed expectations. It’s a very “West Coast” sentiment, I’ve found, but after experiencing it myself, I can’t see myself going back to the “other side”.</p>
<p>That’s all I’ve got for now. I’m really loving it out here, and I hope to start putting more of my reflections into blog posts more often… but every time I say that, life gets in the way. Oh well. Come visit. <img src='http://www.laurenkates.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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		<title>Club Member Newspaper Article</title>
		<link>http://www.laurenkates.com/2011/05/club-member-newspaper-article/</link>
		<comments>http://www.laurenkates.com/2011/05/club-member-newspaper-article/#comments</comments>
		<pubDate>Fri, 27 May 2011 00:14:07 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=87</guid>
		<description><![CDATA[Written for a weekly newspaper for Ocean Reef Club in the Florida Keys, this human interest piece details the soul of a mentorship program, where established Club members guide new golf staff members in the unique traditions and unspoken guidelines of the private club world.]]></description>
				<content:encoded><![CDATA[<p>Written for a weekly newspaper for Ocean Reef Club in the Florida Keys, this human interest piece details the soul of a mentorship program, where established Club members guide new golf staff members in the unique traditions and unspoken guidelines of the private club world.<br />
<a href="http://www.laurenkates.com/wp-content/uploads/2011/05/Screen-shot-2011-05-26-at-4.37.11-PM.png"><img src="http://www.laurenkates.com/wp-content/uploads/2011/05/Screen-shot-2011-05-26-at-4.37.11-PM.png" alt="Golf Mentor Article" title="Golf Mentor Article A" width="515" height="466" class="alignleft size-full wp-image-89" /></a><br />
<a href="http://www.laurenkates.com/wp-content/uploads/2011/05/Screen-shot-2011-05-26-at-4.37.33-PM.png"><img src="http://www.laurenkates.com/wp-content/uploads/2011/05/Screen-shot-2011-05-26-at-4.37.33-PM.png" alt="Private Club Golf Staff Mentor Article" title="Golf Mentor Article B" width="511" height="572" class="alignleft size-full wp-image-86" /></a></p>
]]></content:encoded>
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		<title>My 2010</title>
		<link>http://www.laurenkates.com/2010/12/my-2010/</link>
		<comments>http://www.laurenkates.com/2010/12/my-2010/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 23:29:23 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=78</guid>
		<description><![CDATA[So, at the suggestion of my husband, I will recap why 2010 has been an absolutely insane year. January &#8211; Started my year by finding a lost doggie and reuniting him with his family. Worked a lot. Had my bridal shower!  Ended the month with the flu, had to spend an entire week at home. [...]]]></description>
				<content:encoded><![CDATA[<div id="_mcePaste">So, at the suggestion of my husband, I will recap why 2010 has been an absolutely insane year.</div>
<div></div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>January</strong> &#8211; Started my year by finding a lost doggie and reuniting him with his family. Worked a lot. Had my bridal shower!  Ended the month with the flu, had to spend an entire week at home.</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>February </strong>- My coworkers threw me a bridal shower! So nice. Bought a lot of stuff, made a lot of stuff, wrote a lot of stuff. AND THEN WE GOT MARRIED. It was wonderful, and I&#8217;m so thankful to everyone who shared the day (or days) with us.</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>March</strong> &#8211; Honeymoon! Two whole weeks in Europe. Saw Billy Elliot. Ate at Gordon Ramsay&#8217;s at Claridges. Ate pastries in Paris. Saw Wicked. Met Alice O&#8217;Connor. Went back to work, and it was actually improved slightly by not having to do account services anymore. Finally got my name changed! Went to my first real bridal shower that wasn&#8217;t my own! I think I won a tampon. And at the end of the month, I accidentally deleted my Twitter account then (thankfully) got it re-instated.</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>April </strong>- This month, I blew a tire, fell in love with Justin Bieber, and finally put my wedding pictures on Facebook and got everything labeled and tagged. Let&#8217;s pretend April never happened, eh?</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>May</strong> &#8211; Was honored to be a bridesmaid in my friend Laura&#8217;s wedding on the 8th. Spent the weekend partying in St. Augustine. Work was wearing me quite thin by that point, and my frustration was&#8230; palpable. Bought my new car on the 17th, and literally a few days later Phil got a job offer in CALIFORNIA. Made the moving announcement on the 20th, and had my last day of work on the 28th! And ended the month with weddingness&#8230; Heather and Rich&#8217;s wedding on the beach and Sheila&#8217;s bridal shower in Orlando.</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>June </strong>- FLEW TO CALIFORNIA! Spent the month staying at the W Hotel in Newark, which shared a parking lot with Phil&#8217;s new office! Laid out in the sun a lot, despite the fact that it was incredibly cool for that time of year. Tried pho for the first time. Phil&#8217;s 26th birthday meal was Jack In The Box&#8230; because he wanted it, and because we didn&#8217;t have a car yet. Put a deposit down on a new apartment after probably only two weeks of hard searching. Got my car shipped down, just in time for me to come down with the worst illness I&#8217;ve ever experienced in my life somewhere around the end of the month and it lasted far longer than necessary. Turned 24 while still insanely ill, so my birthday meal was pancakes and a milkshake in bed. Still managed to take a drive over the mountains and see the Pacific Ocean for the first time a few days later.</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>July</strong> &#8211; Spent our first night in our new apartment on the 3rd! Then flew back to Florida on the 4th. Spent my month packing, packing, packing, and, uh, packing. Oh and I watched the entire series of Veronica Mars again. Had a date with my gay boyfriend. Ended the month in Orlando drinking and not singing karaoke.</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>August</strong> &#8211; I kicked off the month by driving across the Southern US with my little brother, dog and cat. Port St. Lucie to Baton Rouge, Baton Rouge to Amarillo, Amarillo to Flagstaff, Flagstaff to Fremont. Zoe learned how to climb stairs, then learned what &#8220;park&#8221; means. Dan spent a few weeks with us, which was awesome. We got our stuff and unpacked and got significantly more settled. Explored San Fran a little. Went to my first Bay Area Shackmeet. Visited Brad for his birthday. Dan went home. It got incredibly hot, and we didn&#8217;t have AC. Went to first board game night in San Jose. Spread rumors about my husband&#8217;s penchant for unicorns.</div>
<div></div>
<p></p>
<div id="_mcePaste"><strong>September</strong> &#8211; Learned that things will not grow on my porch because there is no sun. Started planning ShackCon. Went to the DMV a bunch of times. Saw Donald Glover. Slept on the couch a few times because it got so damn hot. Played lots of Professor Layton. Bought trash cans, and was really excited about it.</div>
<div></div>
<p></p>
<div><strong>October</strong> &#8211; I did a lot of freelance work this month actually. Made a test turkey, and talked someone out of suicide. Dyed my hair red. Carved punkins, made an amazing Halloween cake, and went to a Rock Band/Halloween party in Novato.</div>
<div></div>
<p></p>
<div><strong>November</strong> &#8211; The Giants won the World Series and everything got real loud. Politics politics election election. Baked a LOT of muffins this month. Phil&#8217;s mom came to visit&#8230; I made Thanksgiving dinner!</div>
<div></div>
<p></p>
<div><strong>December</strong> &#8211; We got our tree on the 3rd, which ended up being a little bit too early. But we were in the spirit all month! Decorated the apartment, baked lots of cookies, went to an office Christmas party. Got a new Google Cr-48 laptop. Became a groomswoman for a future wedding. Had a quiet Christmas. And here I am.</div>
<div></div>
<p></p>
<div>I feel like everything happened this year&#8230; between the wedding and honeymoon and giant move across the country, it was a major year. But it was a great year. Still, looking forward to 2011, and even more, 2012. See you there <img src='http://www.laurenkates.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </div>
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		<title>My Thanksgiving Menu</title>
		<link>http://www.laurenkates.com/2010/11/my-thanksgiving-menu/</link>
		<comments>http://www.laurenkates.com/2010/11/my-thanksgiving-menu/#comments</comments>
		<pubDate>Sun, 28 Nov 2010 07:49:02 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=76</guid>
		<description><![CDATA[Thanksgiving. I never really liked the holiday when I was younger, but ever since I started cooking I&#8217;ve enjoyed it more and more every year&#8230; and I really think I outdid myself on this particular meal. Every single recipe I made came out exquisitely, and I think I have to quit now. My spread : [...]]]></description>
				<content:encoded><![CDATA[<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #aeae9c} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 16.0px; font: 13.0px Arial; color: #ffffff} span.s1 {text-decoration: underline} span.s2 {text-decoration: underline ; color: #ffffff} -->Thanksgiving. I never really liked the holiday when I was younger, but ever since I started cooking I&#8217;ve enjoyed it more and more every year&#8230; and I really think I outdid myself on this particular meal. Every single recipe I made came out exquisitely, and I think I have to quit now.</p>
<p>My spread :</p>
<p><a href="http://yfrog.com/mq94c0j">http://yfrog.com/mq94c0j </a></p>
<p><a href="http://yfrog.com/77nyn0j">http://yfrog.com/77nyn0j</a></p>
<p>Roasted Turkey &#8211; I loosely follow Alton Brown&#8217;s Good Eats brined turkey recipe <a href="http://www.foodnetwork.com/recipes/alton-brown/good-eats-roast-turkey-recipe/index.html">http://www.foodnetwork.com/recipes/alton-brown/good-eats-roast-turkey-recipe/index.html</a> , and I&#8217;ve made three turkeys using it. This year I picked up a 21.5lb Foster Farms fresh turkey. My brine was made of about 1/3 gallon turkey stock, 1/3 gallon chicken stock, and 1/3 gallon apple cider, cooked with the salt, allspice berries, pepper, ginger and salt of Alton&#8217;s recipe. I don&#8217;t water mine down with a gallon of water, I generally throw the turkey in the brine mix and then throw in a bunch of ice. And I use his recipe for the aromatics&#8230; they make an incredible gravy! I roasted for the first half hour at 375 then turned it down to 300 for about five hours, maybe a little more. The only time I open the oven is after the first half hour, when I cover the roaster in a tent of aluminum foil. When I pulled the turkey out to check the temperature, it was fully cooked, still moist, and absolutely insanely good tasting. My only problem? It completely falls apart. Completely. It is so moist and amazing that it is LITERALLY fall-off-the-bone delicousness. If I had to pick some problem to have in my meal&#8230; I&#8217;m happy that was it.</p>
<p>Gravy &#8211; To make the gravy, I take 3 tbsp of butter and melt it in a pan. Add 3 tbsp of flour, then add some of the pan juices and a little chicken or turkey stock. Mix, cook til boiling, and it gets nice and thick and delicious.</p>
<p>Mashed Potatoes &#8211; I am a never ending spout of disappointment, because I absolutely cannot make mashed potatoes. I over-boil them and make them gross and I know it is a weakness. But where I am weak, Trader Joe&#8217;s is oh so strong. They have FROZEN mashed potato pellets, and they are wonderful. I used an entire bag, but they&#8217;re made so you can make as many servings as you need. I threw an entire bag into a pot on the stove with about 1/2 cup of milk and a few tablespoons of butter. As the pellets melted, they combined with the milk and butter and transformed into a fluffy and delicious mashed potato dish.</p>
<p>Green Bean Casserole &#8211; I&#8217;ve made this enough times that I know never to use a recipe. Recipes use too much milk and make it too mushy creamy. This year, I used all Trader Joe&#8217;s products for this. Two cans of green beans, one container of condensed cream of portabella soup, and one can of fried onions. Drain green beans, add entire container of soup, mix in a bit of onions, mix in a bit of pre-cooked pre-diced bacon pieces, add a little bit of milk (I probably add a half cup or so?) until a little creamy but not WET. Cover with a layer of onions, bake until hot. The end!</p>
<p>Stuffing &#8211; This is an amazing recipe. <a href="http://allrecipes.com/Recipe/Awesome-Sausage-Apple-and-Cranberry-Stuffing/Detail.aspx">http://allrecipes.com/Recipe/Awesome-Sausage-Apple-and-Cranberry-Stuffing/Detail.aspx</a> My changes &#8211; I use pre-made cubed stuffing, the kind in a bag. I made it with bread once and it just didn&#8217;t come out nearly as well. I don&#8217;t use the turkey liver, and I probably add a bit more stock&#8230; since I don&#8217;t cook it inside the bird, it has to be significantly wetter before it goes into the oven. Generally, put in enough stock until it looks like something you&#8217;d want to eat, then add a bit more. I baked this alongside the green bean casserole at 350 degrees until they were both nice and hot.</p>
<p>Random Veggie Mix &#8211; Trader Joe&#8217;s had some bags of veggies andddd I just couldn&#8217;t resist picking them up and attempting something strange. I used half a bag of cut sweet potatoes, half a bag of cut rutabaga, parsnip and turnip, and a whole sliced fennel. Threw it into a pan with butter, brown sugar, cinnamon, nutmeg and cloves. AWESOME.</p>
<p>And last but not least&#8230; Rolls. I used this recipe <a href="http://allrecipes.com/Recipe/Blue-Ribbon-Overnight-Rolls/Detail.aspx">http://allrecipes.com/Recipe/Blue-Ribbon-Overnight-Rolls/Detail.aspx</a> to the letter, since I am terrified of baking with yeast. I&#8217;m always convinced I&#8217;m going to do something horribly wrong. The dough rised overnight, then I rolled it and cut it as described, but instead of rolling them into horns, I took each section (1/18th of the total recipe) and divided it into three small balls and put them into a greased muffin pan. Then I let them rise all day while I was cooking dinner, put them into the oven at the end of my cooking, and they came out as delicious pull-apart yeast rolls perfect for sticking a slice of butter into. I will probably make these 100 times in the future, they are amazing and so so easy. Best if served hot, straight from the oven.</p>
<p>And now to share with you my current food obsession&#8230; <a href="http://www.foodnetwork.com/recipes/giada-de-laurentiis/panini-with-chocolate-and-brie-recipe/index.html">http://www.foodnetwork.com/recipes/giada-de-laurentiis/panini-with-chocolate-and-brie-recipe/index.html</a></p>
<p>Brie. Chocolate. Basil. Sourdough. It sounds really weird&#8230; but trust me and make these right now.</p>
<p>AND for a completely different level of food euphoria&#8230; add diced bacon.</p>
<p>/dies of a delicious food coma</p>
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		<title>Crais-mazing Cookies</title>
		<link>http://www.laurenkates.com/2010/09/crais-mazing-cookies/</link>
		<comments>http://www.laurenkates.com/2010/09/crais-mazing-cookies/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 17:33:39 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=72</guid>
		<description><![CDATA[This is an amazing cookie recipe that I absolutely love. I am putting it here so I can send the link to people when they ask for it. Software 1 cup flour 2 cups quick cooking oats 1 tsp baking powder ½ tsp baking soda ½ tsp salt ½ tsp ground cinnamon 2 tbsp butter, [...]]]></description>
				<content:encoded><![CDATA[<p>This is an amazing cookie recipe that I absolutely love. I am putting it here so I can send the link to people when they ask for it.</p>
<p><strong>Software</strong><br />
1 cup flour<br />
2 cups quick cooking oats<br />
1 tsp baking powder<br />
½ tsp baking soda<br />
½ tsp salt<br />
½ tsp ground cinnamon<br />
2 tbsp butter, around room temperature<br />
½ cup sugar<br />
½ cup brown sugar<br />
1 large egg<br />
¼ cup applesauce<br />
½ tsp vanilla extract<br />
1 cup Craisins</p>
<p><strong>Hardware</strong><br />
Parchment Paper<br />
Stand Mixer (or Hand Mixer plus Large Mixing Bowl)<br />
2 Cookie Sheets<br />
Measuring Cups<br />
Measuring Spoons<br />
Medium Mixing Bowl<br />
Whisk<br />
Large Spoon<br />
Oven (duh)</p>
<p><strong>Procedures</strong><br />
1.	Preheat oven to 350 degrees. Line cookie sheets with parchment paper.<br />
2.	In medium bowl, whisk together flour, oats, baking powder, baking soda, salt, and cinnamon. Set aside.<br />
3.	In stand mixer or large mixing bowl, cream together the butter, sugar, and brown sugar.<br />
4.	Beat in the egg. Once combined, add applesauce and vanilla.<br />
5.	Working by hand, stir in the flour and oat mix until just combined and no white streaks remain.<br />
6.	Stir in Craisins.<br />
7.	Drop tablespoonfuls on to sheet.<br />
8.	Bake about 11-13 minutes. Cookies will be a bit darker brown at edges.</p>
<p><strong>Notes</strong><br />
•	Parchment paper is amazing. If you’ve never used it before, you will use it forever and ever once you start. If you cannot find or do not have parchment paper, you can just use non-stick spray on a cookie sheet, but if you do that you are compromising the amazingness of this recipe and I do not take responsibility if it isn&#8217;t good.</p>
<p>•	You can substitute a bunch of things for the Craisins, or mix and match add-ins! Raisins or other dried fruit work fine. Chocolate chips are great, and even better if you add some coconut. It’s a very versatile recipe.</p>
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		<title>Professor Layton: Marketing Failure, Game Success?</title>
		<link>http://www.laurenkates.com/2010/09/professor-layton-marketing-failure-game-success/</link>
		<comments>http://www.laurenkates.com/2010/09/professor-layton-marketing-failure-game-success/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 02:22:37 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=69</guid>
		<description><![CDATA[Now I want to start off by saying that I LOVE LAYTON. I played and finished the first one in probably a couple of days. It&#8217;s the kind of puzzle cocaine you can&#8217;t put down. The puzzles are difficult and varied, and the storyline manages to keep you interested while not getting in the way [...]]]></description>
				<content:encoded><![CDATA[<p>Now I want to start off by saying that <a href="http://www.professorlaytonds.com" target="_blank">I LOVE LAYTON</a>. I played and finished the first one in probably a couple of days. It&#8217;s the kind of puzzle cocaine you can&#8217;t put down. The puzzles are difficult and varied, and the storyline manages to keep you interested while not getting in the way of gameplay.</p>
<p>Oh, did I mention difficult? Part of the fun of the Layton series is learning how to re-assemble your DS once you&#8217;ve thrown it against a wall. Or a loved one. Sorry about that.</p>
<p>I don&#8217;t remember where I heard about their <a href="http://www.professorlaytonds.com/ladiesvsgents/" target="_blank">Ladies vs. Gents Puzzle Challenge</a>&#8230; probably the <a href="http://www.twitter.com/mrslaurenkates" target="_blank">Twitters</a>. But I was excited! The very first one was in San Francisco! I live in San Francisco! Or, near it. Unfortunately it was on a Tuesday which meant I ended up making a trip into the city alone, but it&#8217;s nice to explore sometimes.</p>
<p>So, yes, I made an hour train trip specifically to try out the new Layton and see what they had going on. I am a giant freaking nerd.</p>
<p>I walked up and saw the <a href="http://www.flickr.com/photos/laurgasms/4969234911/" target="_blank">iconic London phone booths </a>and I smiled a little. I&#8217;ve been to London, and the monument in Union Square Park reminds me of something you&#8217;d see there. But the rest of the area couldn&#8217;t be more West coast, and the dichotomy was amusing to my moderately traveled brain.</p>
<p>When I got there, there was <a href="http://www.flickr.com/photos/laurgasms/4969846574/" target="_blank">one line that was really really long</a> and one line that wasn&#8217;t so long at all. I quickly learned that the long one was the men&#8217;s line and the short one was the women&#8217;s line, from a nice young chap dressed quite similarly to <a href="http://bp2.blogger.com/_qozgm0W_-kE/R9np3yHAU5I/AAAAAAAAFjo/MXBt7V6Ydew/s320/Luke.gif" target="_blank">Layton&#8217;s apprentice, Luke</a>. In fact, I asked him if he was Luke, and he looked at me like he had no idea what I was talking about. Strike one, Nintendo.</p>
<p>I got in line and watched as the girl in front of me struggled through some puzzles in the phone booth, amused, thinking &#8220;Oh I got this.&#8221; I asked the girl what they were basing their scores on, whether it was tries or time, and they said both, I had three minutes. Okay. So I started on a puzzle and quickly realized that these bitches set me up. It was a fairly overcast day, but there was quite a decent glare on the screen, and my puzzle was mostly based on colors that I really couldn&#8217;t see at all. It took me two tries and about a minute to finish my first one, and which point I stepped out and said &#8220;Two!&#8221; And they said &#8220;Two puzzles?&#8221; And I said&#8230; &#8220;No, two tries, was I supposed to keep going?&#8221; and they said &#8220;Yes, but uh, I guess your time is up.&#8221; No watch, no timer, and I know it wasn&#8217;t three minutes because I stood in line and watched how long they gave the other ruffians. They gave me my free shirt (tadaaaa, highlight of my experience) and I walked away, almost running into a girl dressed as <a href="http://bp3.blogger.com/_qozgm0W_-kE/R9n4NCHAVcI/AAAAAAAAFoA/N0DJIZt6T1Q/s320/Flora.gif" target="_blank">Flora Reinhold</a> who was drinking a cup of Starbucks. I didn&#8217;t dare ask her if she knew who she was supposed to be.</p>
<p><img title="stupidinterns" src="http://www.laurenkates.com/wp-content/uploads/2010/09/stupidinterns-243x300.jpg" alt="" width="243" height="300" /></p>
<p>I want to send out a giant memo typed in capital letters that tells marketing directors that sending your shitty interns to do your public marketing events isn&#8217;t a great marketing strategy. Not one person there seemed to give a flying fuck what was going on. Not one person tried to talk a bit more about the game. And really, not one person was qualified to be taking the results, because they didn&#8217;t seem like they had any clue what the game was supposed to be, and they definitely didn&#8217;t have a clue how to communicate their directions. Maybe this would be a more effective event just to grab people who had never heard of the game before, but I&#8217;m not sure. The entire thing felt so entirely sloppy, mismanaged and a waste of potential that I don&#8217;t know if I&#8217;d buy the game if that was the first time I had tried it.</p>
<p>Plus, the fucking puzzle made me want to throw their DS at the wall.</p>
<p>(<a href="http://amzn.com/B003O6E7DI" target="_blank">Professor Layton and the Unwound Future</a> goes on sale Sunday, September 12, and I will probably be purchasing it sometime shortly after. The series really is fantastic and despite my disappointments in their event, the new game seems just as intriguing and challenging as the rest.)</p>
<div><span style="color: #0000ee; -webkit-text-decorations-in-effect: underline;"><br />
</span></div>
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		<title>Duke Nukem ForREALLY?</title>
		<link>http://www.laurenkates.com/2010/09/duke-nukem-forreally/</link>
		<comments>http://www.laurenkates.com/2010/09/duke-nukem-forreally/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 21:34:06 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.laurenkates.com/?p=66</guid>
		<description><![CDATA[Pigs are flying, nerds are wetting their pants, and a video game announced during the Clinton Administration might actually get released some day. But I&#8217;m not going to talk about bubble gum, strippers and bad-assery&#8230; I&#8217;m going to talk about marketing. This is actually a weird topic for me to suddenly feel like writing about. [...]]]></description>
				<content:encoded><![CDATA[<p>Pigs are flying, nerds are wetting their pants, and a video game announced during the Clinton Administration <a href="http://dukenukem.com/#?press_release" target="_blank">might actually get released some day</a>. But I&#8217;m not going to talk about bubble gum, strippers and bad-assery&#8230; I&#8217;m going to talk about marketing.</p>
<p>This is actually a weird topic for me to suddenly feel like writing about. I&#8217;ve never been huge on the Duke franchise, though <a href="http://dognose.livejournal.com" target="_blank">I know many who are</a>. But I became quite excited when I realized that I actually personally KNOW a handful of people  involved in both the game development and marketing with the new Duke Nukem wranglers. So it is by pure fluke that I even ended up paying attention to today&#8217;s release shindig.</p>
<p>The rumors spread quick and <a href=" http://twitter.com/georgeb3dr/status/22750844938" target="_blank">started early</a>. We knew days in advance that something Duke related was probably coming to PAX, and we anxiously awaited the 10 a.m. PST <a href="http://www.ustream.tv/2kgameslive" target="_blank">live stream</a> (Note: Feed replay is available through the link). When it started, we were greeted by the lovely <a href="http://www.2kgames.com/blog" target="_blank">Elizabeth Tobey of 2KGames</a> (Did you know she is one of my wives? I bet you didn&#8217;t) and her apparently hamfisted and attention-deficit cameraperson. It all quickly got&#8230; weird. Technical difficulties are almost expected with mass streams, and this one got off to a late start, had some initial hiccups with what I can only assume was massive server load, and suffered greatly from flaky microphones (especially during interesting parts, like interviews). But that is all completely understandable. The biggest WTF moment for non-PAX spectators, I believe, was when Gearbox Software CEO and President <a href="http://twitter.com/duvalmagic" target="_blank">Randy Pitchford</a> unveiled his massively giant career erection and introduction us to footage&#8230; we wouldn&#8217;t get to see, due to ESRB restrictions. Heh. Okay. I can understand that. It even makes me laugh a little. Elizabeth and Hamfist were wooshed out of the room, we heard something in the background, and we then watched as Hamfist managed to go from play screen to play screen capturing the same 12 seconds of elevator footage each time. Oh, and then there were some interviews. And then she went back in, we saw Randy again, we got wooshed again, and I stopped fucking watching.</p>
<p>The first thing that confused me was trying to find the new <a href="http://www.dukenukem.com" target="_blank">Duke Nukem website</a>. I tried dukenukemforever.com, I tried dnf.com. I honestly didn&#8217;t even think to try <a href="http://www.dukenukem.com" target="_blank">dukenukem.com</a> until a while later. Not a HUGE deal. BUT HERE&#8217;S THE CLINCHER. When I finally FOUND the website, I clicked the little &#8220;Like&#8221; button so I could follow the feed and have it on my Twitter. As did apparently over 500 other people. But that &#8220;Like&#8221; button leads to a link to dukenukemforever.com, which is a GoDaddy parked domain. Yeesh. For those looking to fan Duke, <a href="http://www.facebook.com/DukeGame" target="_blank">the correct link is apparently this one</a>. Maybe.</p>
<p>The second was that I had no idea how to spread this information best. I re-tweeted the live feed, but <a href="https://twitter.com/2KGames" target="_blank">2KGames</a> themselves were using multiple hash tags, which REALLY GRINDS MY GEARS. <a href="https://twitter.com/MrsLaurenKates/status/22910065234" target="_blank">I wanted Duke to TREND but I had no idea how to make it happen! </a>With such a major release, you pretty much have to start the party line, then try to keep people on board. Now, as I say that, Duke Nukem Forever (with no hash tag) has jumped to the number one trending topic in the US, mostly due to an insane number of retweets from <a href="https://twitter.com/wilw/status/22908346369" target="_blank">Wil Wheaton</a> and <a href="https://twitter.com/Kotaku/status/22905069334" target="_blank">Kotaku</a>, so in the end the goal was reached. I just felt like in the moment, some potential was lost, and it maybe felt a little sloppier.</p>
<p>The third was that the footage was nowhere to be found online yet. Yes, she said it would be there &#8220;later&#8221;, but I am impatient that decision confused me as well&#8230; and it apparently not only confused but absolutely enraged many fans. There are basically a couple of scenarios I&#8217;ve played out in my head that could have happened.</p>
<p>1) Some sort of exclusivity with <a href="http://www.paxsite.com/paxprime/index.php" target="_blank">PAX</a> or another entity kept the release of the footage online. I can get this, but honestly, if this is it, you gotta say it up front. Exclusivity and Penny Arcade don&#8217;t usually have much to do with one another, so honestly this option would be perplexing to me. There&#8217;s potentially a lot of politics or restrictions that goes on behind the scenes, but I&#8217;d be simply curious to the answer if this is the case.</p>
<p>2) Thoughtlessness. Someone simply didn&#8217;t think about having the footage released at the same time as the PAX announcement. I&#8217;m really hoping this isn&#8217;t true at all, but I have to at least include it. A generally harmless mistake, but a mistake nonetheless, could easily be to blame.</p>
<p>3) Strategy. This is what I&#8217;m betting on, but what I&#8217;m also torn about. Announcing what is essentially the re-awakening of Duke in a personal, in-the-moment (however sloppy some feel it was) live feed. Holding back a little something from viewers. Letting conference-goers experience and spread their excitement. And finally releasing footage and more media information a little later. It surely builds up the anticipation, and that&#8217;s why I&#8217;m pretty positive that this is what those pretty little marketing geniuses must have dreamed up. But at the same time, I&#8217;m hesitant. What happens if the footage doesn&#8217;t live up the absolutely massive expectations that have been built up to it just over a couple of hours or days of non-release? What happens if the gaming community is so perplexed over what could look like sloppy marketing that they quickly doubt the ability of the developer to actually follow through with making a good product? Many gamers vehemently embrace an &#8220;open&#8221; strategy of&#8230; everything. And when doors are closed in their faces, the knee-jerk reaction isn&#8217;t just to wait and check back later. It&#8217;s to pound the FUCK out of that door until someone realizes that there is a MOTHERFUCKING MOB waiting to see a BADASS MOTHERFUCKER PISS IN A URINAL AND FUCK SOME HOES.</p>
<p>That&#8217;s inappropriate. But honestly, this was a post about motherfucking Duke Nukem, and you should know better.</p>
<p>I want to thank Elizabeth and <a href="http://www.2kgames.com/" target="_blank">2KGames</a> and <a href="http://www.gearboxsoftware.com/" target="_blank">Gearbox Software</a> for their sneak peek this morning and for maybe helping get this shit out by 2011, and I hope I can write some more when we see what the fallout of this epic announcement is. Oh, P.S., if you wanna save me a t-shirt, I&#8217;ll buy you lunch.</p>
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		<title>E-Mail Marketing Copywriting</title>
		<link>http://www.laurenkates.com/2010/06/the-mark-puzzle-e-blast/</link>
		<comments>http://www.laurenkates.com/2010/06/the-mark-puzzle-e-blast/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 01:23:11 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[E-Blasts]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.testfolio.laurenkates.com/?p=25</guid>
		<description><![CDATA[This piece was part of an ongoing e-mail marketing campaign for The Mark, a luxury downtown high-rise condominium community in San Diego. Even during rough economic conditions, buyers found incredible value in the fantastic location, product quality and amenities offered at The Mark, and sales success in the local area was comparatively stellar. This e-blast [...]]]></description>
				<content:encoded><![CDATA[<p>This piece was part of an ongoing e-mail marketing campaign for The Mark, a luxury downtown high-rise condominium community in San Diego. Even during rough economic conditions, buyers found incredible value in the fantastic location, product quality and amenities offered at The Mark, and sales success in the local area was comparatively stellar. This e-blast leveraged the strong market position to convince prospective buyers of the value of the product.</p>
<p><a href="http://www.testfolio.laurenkates.com/wp-content/uploads/2010/06/Picture-15.png"><img class="aligncenter size-full wp-image-24" title="Picture 15" src="http://www.testfolio.laurenkates.com/wp-content/uploads/2010/06/Picture-15.png" alt="" width="642" height="612" /></a></p>
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		<title>Broker E-Mail Marketing</title>
		<link>http://www.laurenkates.com/2010/06/west-bay-top-secret-e-mail/</link>
		<comments>http://www.laurenkates.com/2010/06/west-bay-top-secret-e-mail/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 01:21:05 +0000</pubDate>
		<dc:creator>Lauren</dc:creator>
				<category><![CDATA[E-Blasts]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.testfolio.laurenkates.com/?p=23</guid>
		<description><![CDATA[In the luxury real estate market, cooperation and relationship-building with the broker community is a key resource for developers. In this campaign, brokers were offered a sneak peek at soon-to-be-released inventory. With clever and eye-catching copy and design, e-mail recipients are interested to learn more, resulting in higher click-through and interaction rates.]]></description>
				<content:encoded><![CDATA[<p>In the luxury real estate market, cooperation and relationship-building with the broker community is a key resource for developers. In this campaign, brokers were offered a sneak peek at soon-to-be-released inventory. With clever and eye-catching copy and design, e-mail recipients are interested to learn more, resulting in higher click-through and interaction rates. </p>
<p><a href="http://www.testfolio.laurenkates.com/wp-content/uploads/2010/06/Picture-14.png"><img class="aligncenter size-full wp-image-22" title="Picture 14" src="http://www.testfolio.laurenkates.com/wp-content/uploads/2010/06/Picture-14.png" alt="" width="640" height="608" /></a></p>
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