Archive for the ‘Portfolio’ Category


Club Member Newspaper Article

No Comments// Posted in Portfolio by on 05.26.11.

Written for a weekly newspaper for Ocean Reef Club in the Florida Keys, this human interest piece details the soul of a mentorship program, where established Club members guide new golf staff members in the unique traditions and unspoken guidelines of the private club world.


E-Mail Marketing Copywriting

1 Comment// Posted in E-Blasts, Portfolio by on 06.10.10.

This piece was part of an ongoing e-mail marketing campaign for The Mark, a luxury downtown high-rise condominium community in San Diego. Even during rough economic conditions, buyers found incredible value in the fantastic location, product quality and amenities offered at The Mark, and sales success in the local area was comparatively stellar. This e-blast […]


Broker E-Mail Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.10.10.

In the luxury real estate market, cooperation and relationship-building with the broker community is a key resource for developers. In this campaign, brokers were offered a sneak peek at soon-to-be-released inventory. With clever and eye-catching copy and design, e-mail recipients are interested to learn more, resulting in higher click-through and interaction rates.


LGBT Print Ad Copywriting

No Comments// Posted in Portfolio, Print by on 06.10.10.

With a sophisticated designer product in a coveted downtown location, The Mark in San Diego is a prime option for all young, successful city dwellers. By utilizing local LGBT lifestyle magazines, The Mark was able to market their friendly, accepting and safe community environment in a sophisticated and mature manner.


City Living Print Ad Copywriting

4 Comments// Posted in Portfolio, Print by on 06.10.10.

There’s truly no substitute for city living! In this print ad, the allure of twinkling city lights and a downtown lifestyle attracts buyers to the city view residences at The Mark. Thanks to targeted internet, print and e-mail strategies, only one City Residence remains in the entire building.


Healthy Living Business Print Ad Copywriting

No Comments// Posted in Portfolio, Print by on 06.10.10.

Three savvy businesses have come together to create a go-to destination for healthy living in their local community. In a strategic print campaign, the three combined their advertising efforts to promote their healthy and mutually beneficial business relationship.


Luxury Condo E-Mail Marketing

2 Comments// Posted in E-Blasts, Portfolio by on 06.10.10.

As one of the most coveted new residences in South Florida, the homes at One Thousand Ocean have been in the spotlight since conception. This e-mail campaign announced the opening of a beautiful model unit, inspired by the surrounding waters of the beachside Boca Raton location. With price tags well into the millions, luxury and […]


Private Club E-Mail Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.10.10.

Warm and inviting, yet private and desirable. The exclusive Ocean Reef Club in the Florida Keys often sends out “What You’re Missing” e-mails to key prospects, describing events, activities and fun while encouraging recipients not to miss out on anything else.


Restaurant Hiatus E-Mail Newsletter Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.09.10.

When a business takes a break, it can sometimes create some anxiety with devoted patrons. In the case of Cafe Copenhagen in Stuart, the owners reached out to their newsletter recipients to let them know about an upcoming summer vacation and to assure that they would be returning in the fall with new weekly entertainment.


Restaurant E-Mail Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.09.10.

With a talented head chef and unique specialty Scandinavian flavors, Cafe Copenhagen has a unique opportunity to reach out to local foodies with some fantastic offerings. Every year, they are able to feature Icelandic lobster, a unique delicacy from the icy waters of the Northern Atlantic. Their newsletter recipients are able to learn about the […]


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