Blog


Bank Marketing : Helping you overdraft is our pleasure!

3 Comments// Posted in Uncategorized by on 03.19.10.

I just received this delightful piece of e-mail alerting me of an account feature that I will no longer have for my bank account due to the recent changes in Federal bank regulations…

Dear LAUREN,

IMPORTANT CHANGE TO YOUR ACCOUNT! Due to changes in Federal banking regulations, soon we will no longer be able to provide BankAtlantic Debit Card Overdraft Assistance on your account – unless you tell us by August 15, 2010 that YES, you would like to keep it.

Your BankAtlantic personal checking account has a convenient feature called BankAtlantic Debit Card Overdraft Assistance. With this feature, your everyday debit card purchases and ATM withdrawals may be approved – at BankAtlantic’s discretion – in the event that funds in your account to cover those transactions are unavailable. Best of all, there are no fees if you don’t use the service.

It happens…

This valuable service can help you avoid the inconvenience and frustration of having a debit card or ATM transaction declined. Say, for example, that you made a debit card purchase but forgot to make a deposit first, or maybe a deposit that you expected to hit by a certain date came in late…you might think you have sufficient funds to cover your transaction, but it could be declined.

If you value the peace of mind that this assistance provides, don’t let “it” catch you unprepared! Make a quick call to 1-888-398-4YES (1-888-398-4937), or just stop by your neighborhood BankAtlantic and tell an Associate,

“YES, I want to keep this service on my account!”

Elections for this service are effective on August 15, 2010.

Thank you for banking with us.

Patricia Fernandez-Lefebvre
Executive Vice President

Chief Retail Banking Executive

Remember: if you don’t tell us “YES, I want to keep Overdraft Assistance”, by August 15, 2010, your debit card will not work the same way as it currently does.

Let me sum that up for you real quick:

Dear CUSTOMER,

Due to recent banking regulations put in place to protect Americans from misleading and deceitful practices, we will no longer be permitted to allow you to make purchases when you don’t have money in your account unless you TELL us you want to make purchases when you don’t have money in your account. Don’t let potentially ass-saving regulations cause you possible embarrassment! If you don’t allow us to help you overdraft, the next time you try to make a $5 debit card purchase that breaks your balance, you will not be able to make it! You will not be able to purchase that gum and magazine, and we will not be able to charge you an extra $35 for doing it. How embarrassing! Make sure that you help us help YOU help US.

XOXO,
Takin ur moneh.

This is brilliant. I want to work for a bank.


Advertising: A Career Survival Guide

2 Comments// Posted in Uncategorized by on 01.12.10.

When I tell people I work in advertising, some aren’t really sure what that entails. Some think it’s really cool. Some… just cringe. The latter is probably the most common reaction. From strangers to my own fiance, a common question arises…

“How do you live with yourself?”

I guess the answer lies in the fact that I see value in what I do. There is surely the mindset of “You are contributing to the downfall of society by perpetuating a culture of materialism!” But my mindset? “To each their own”.

Someone, somewhere, is motivated by the idea of owning a 11,000-square-foot, $10 million home in Naples, FL. Or a piece of waterfront property in St. Kitts. Or a San Diego condominium in the middle of the city. My job is to show those people that they have that option. My job is to present a solution to someone’s desires.

“But you don’t create anything of value!”
Does the guy who cleans the toilets at the medical research facility create anything of value? No, but he contributes to it. Without his hard work, the people who actually cure cancer wouldn’t have a clean place to rest their butts. Without a home, they don’t have a nice place for their family to rest their heads. And if a family home and a comfortable life is what motivated those researchers to go to work, who is anyone to take that away from them? It’s what goes on in the background that makes the world move.

To be successful in any career, one must have the mindset for it. And by that I mean, you have to be able to truly love what you are doing and believe that you are doing something valuable. I believe what I do is harmless at the worst, and truly productive at best.

As I go forward with my career, my focus is going to be getting the right things to the right people. I want to learn what makes people click, what makes people buy, and what makes people happy. I think it’s neat, and I’ll be trying to share a bit of it with you here. Hopefully you will find it neat as well.

As a quick introduction, I am currently working for a marketing and advertising agency focusing in luxury real estate. My job is constantly evolving, but my upcoming focus will be in enhancing social media and internet marketing strategies for our clients. Thank you for reading!


Testing something.

No Comments// Posted in Uncategorized by on 11.03.09.

Hi this is a post! I am testing this post. This is a test post! Hi.


  • Search