Author Archive


Private Club E-Mail Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.10.10.

Warm and inviting, yet private and desirable. The exclusive Ocean Reef Club in the Florida Keys often sends out “What You’re Missing” e-mails to key prospects, describing events, activities and fun while encouraging recipients not to miss out on anything else.


Restaurant Hiatus E-Mail Newsletter Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.09.10.

When a business takes a break, it can sometimes create some anxiety with devoted patrons. In the case of Cafe Copenhagen in Stuart, the owners reached out to their newsletter recipients to let them know about an upcoming summer vacation and to assure that they would be returning in the fall with new weekly entertainment.


Restaurant E-Mail Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.09.10.

With a talented head chef and unique specialty Scandinavian flavors, Cafe Copenhagen has a unique opportunity to reach out to local foodies with some fantastic offerings. Every year, they are able to feature Icelandic lobster, a unique delicacy from the icy waters of the Northern Atlantic. Their newsletter recipients are able to learn about the […]


Teaching What You Know

2 Comments// Posted in Uncategorized by on 05.02.10.

It’s hard to teach something you know. This sounds kind of counter-intuitive, but it’s pretty extensively documented, and I’m having a really hard time teaching something I feel like I truly “get” to people who simply don’t. It’s easiest to teach a subject when you are semi-proficient at it. If you are not familiar at […]


Bank Atlantic Overdraft Assistance : Addendum

No Comments// Posted in Uncategorized by on 04.19.10.

I hate to post on the same thing twice, but I feel like I have to follow up my previous post with an update. The other day, I went in to Bank Atlantic to change the name and address on my debit card (I’m officially Lauren Kates now, hooyay!) and the “Overdraft Assistance” option came […]


The Wedding Name Change Process

2 Comments// Posted in Uncategorized by on 04.12.10.

Hell. I want to subtitle this post “Hell”. I had heard the horror stories about post-wedding name changes… and I figured, I’m not stupid, I know how to deal with paperwork. Most of these problems are caused by people not knowing what to expect, right? Hah. A good friend of mine is getting married coming […]


Foursquare, Geolocation, and INEVITABLE DOOM

1 Comment// Posted in Uncategorized by on 04.07.10.

I have a confession to make. I like the silly somewhat new geolocation games. No. I really really love them. I started off with Gowalla for the iPhone, which lured me in with the promise of picking up, trading, and dropping “Items” as I checked in to locations in my area. More recently, Foursquare has […]


Apple's iPad Pre-Easter Release Date… Genius?

No Comments// Posted in Uncategorized by on 04.04.10.

So, I’ve seen a few articles this morning about early adopting iPad users settling in for Easter, when the real reviews would come rolling in. And I got to thinking… how smart IS Apple? Today, the day after release, early adopters are still enamored with this device. As neat as I think it is, there’s […]


Twitter Account Re-Activation – ZOMBIE TWEETS!

2 Comments// Posted in Uncategorized by on 04.02.10.

I thought… she was dead. I mourned. I tried to rebuild. I sent Twitter a desperate last-attempt e-mail, hoping that somehow I could revive what I had accidentally just destroyed. Three days later… the angels sang from the heavens, in the form of a man named Charles. Hi Lauren, I have restored your account for […]


Accidental Cancellations: A Twitter Tragedy

No Comments// Posted in Uncategorized by on 03.29.10.

Today… I mourn. I mourn the passing of a Twitter account that has seen me through the emergence of social media. Who has seen multiple account name changes, 200 followers, and almost 2,000 tweets. I decided that my professional Twitter account was pretty much useless. I rarely signed into it, which means I rarely actually […]


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