Author Archive


Pinteresting!

No Comments// Posted in Uncategorized by on 11.16.11.

So, I’m a girl. And apparently, I am exactly the kind of person Pinterest is targeting – I love recipes, art projects, ideas for kids and PRETTY PICTURES. The iPhone app makes it incredibly easy to browse and re-pin interesting ideas when I’m bored or late at night, so I’ve been amassing a bunch of [...]


Happy Monthiversary To Me!

2 Comments// Posted in Blog by on 09.16.11.

(In my defense, I STARTED writing this blog on my monthiversary. It is now two weeks after that. Such is my blogging style.) For one month, I’ve been a city-workin gal. For those of you not quite in the know, I finally re-joined the real working world after working as a freelancer for a year. [...]


Club Member Newspaper Article

No Comments// Posted in Portfolio by on 05.26.11.

Written for a weekly newspaper for Ocean Reef Club in the Florida Keys, this human interest piece details the soul of a mentorship program, where established Club members guide new golf staff members in the unique traditions and unspoken guidelines of the private club world.


My 2010

No Comments// Posted in Blog by on 12.31.10.

So, at the suggestion of my husband, I will recap why 2010 has been an absolutely insane year. January – Started my year by finding a lost doggie and reuniting him with his family. Worked a lot. Had my bridal shower!  Ended the month with the flu, had to spend an entire week at home. [...]


My Thanksgiving Menu

No Comments// Posted in Blog by on 11.27.10.

Thanksgiving. I never really liked the holiday when I was younger, but ever since I started cooking I’ve enjoyed it more and more every year… and I really think I outdid myself on this particular meal. Every single recipe I made came out exquisitely, and I think I have to quit now. My spread : [...]


Crais-mazing Cookies

No Comments// Posted in Uncategorized by on 09.13.10.

This is an amazing cookie recipe that I absolutely love. I am putting it here so I can send the link to people when they ask for it. Software 1 cup flour 2 cups quick cooking oats 1 tsp baking powder ½ tsp baking soda ½ tsp salt ½ tsp ground cinnamon 2 tbsp butter, [...]


Professor Layton: Marketing Failure, Game Success?

No Comments// Posted in Blog by on 09.07.10.

Now I want to start off by saying that I LOVE LAYTON. I played and finished the first one in probably a couple of days. It’s the kind of puzzle cocaine you can’t put down. The puzzles are difficult and varied, and the storyline manages to keep you interested while not getting in the way [...]


Duke Nukem ForREALLY?

No Comments// Posted in Blog by on 09.03.10.

Pigs are flying, nerds are wetting their pants, and a video game announced during the Clinton Administration might actually get released some day. But I’m not going to talk about bubble gum, strippers and bad-assery… I’m going to talk about marketing. This is actually a weird topic for me to suddenly feel like writing about. [...]


E-Mail Marketing Copywriting

No Comments// Posted in E-Blasts, Portfolio by on 06.10.10.

This piece was part of an ongoing e-mail marketing campaign for The Mark, a luxury downtown high-rise condominium community in San Diego. Even during rough economic conditions, buyers found incredible value in the fantastic location, product quality and amenities offered at The Mark, and sales success in the local area was comparatively stellar. This e-blast [...]


Broker E-Mail Marketing

No Comments// Posted in E-Blasts, Portfolio by on 06.10.10.

In the luxury real estate market, cooperation and relationship-building with the broker community is a key resource for developers. In this campaign, brokers were offered a sneak peek at soon-to-be-released inventory. With clever and eye-catching copy and design, e-mail recipients are interested to learn more, resulting in higher click-through and interaction rates.


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