E-Mail Marketing Copywriting

1 Comment// Posted in E-Blasts, Portfolio by on 06.10.10.

This piece was part of an ongoing e-mail marketing campaign for The Mark, a luxury downtown high-rise condominium community in San Diego. Even during rough economic conditions, buyers found incredible value in the fantastic location, product quality and amenities offered at The Mark, and sales success in the local area was comparatively stellar. This e-blast leveraged the strong market position to convince prospective buyers of the value of the product.

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One Response to “E-Mail Marketing Copywriting”

  1. find-way.net says:

    One of the worst mistakes email copywriters make is trying to shove the entire story into the email message. Think about when you open a marketing email in your inbox. Do you read every single word in there? Probably not. It’s more likely that you scan for important points so you can glean the overall message, and decide whether you want to take any action.

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